For product and strategy teams
Enter a new segment with research that holds up to questions
Run the competitive, persona and positioning work in one project. RECON cites every finding, keeps the competitors you track under weekly review, and writes the report from the same record.
Free plan available, no card required.
The problem
Why market entry work stalls
Research scattered across decks
Competitor notes in one file, personas in another, positioning in a third. Nobody is sure which version is current.
Stakeholders ask for the source
A claim without a citation turns a review meeting into a debate about the data.
Decisions nobody revisits
The entry decision was made on last quarter's picture. When a competitor moves, nothing brings it back.
What you get
One project for the whole market entry
Competitive research with citations
Direct, indirect and substitute competitors, researched on demand and, on Pro, every week for up to 10 of them. Every finding carries its source.
Personas and segments
Customer personas built on jobs to be done, and segments ranked by priority.
Positioning and pricing
A positioning statement, a lean canvas, and pricing benchmarks with sources.
A GTM plan you can run
A GTM strategy, and on Pro a 90-day marketing calendar drafted from it and a channel coverage tracker.
Decisions with review dates
Log the entry decision. When a competitor signal touches it, RECON asks whether it still holds.
Reports for stakeholders
Market reports and competitive briefs written from the project record, exported as PDF.
How it works
Set it up once. It keeps working.
Start from your website
Paste your URL and RECON drafts your setup from it, each fact with the sentence it came from. Or describe it yourself. Then review the competitors, customer personas and segments it drafts. Keep what fits, drop what doesn't.
RECON researches the competitors you track
On Pro, RECON researches your verified competitors every week, and on demand whenever you ask: funding, pricing, headcount and recent activity, each with the source it came from.
A fresh briefing each day you open it
What changed in your project, the decision or task that needs you now, and the one thing worth your attention this week. Built the first time you open it each day, and readable in under two minutes.
An analyst review every Monday
The Analyst reviews your position and writes three to five observations. Each one carries the evidence behind it, what it means for you, and a recommended action you can turn into a task with one click.
Pricing
Pro for one lead, Team for the group
Pro at $99 a month covers 3 projects with weekly competitor research and the Analyst review. Team at $199 a month adds up to 5 members with roles, task assignment and mentions, and What-If analysis.
FAQ
Common questions
Can we use it for a business unit inside a larger company?
Yes. When you set up a project you choose what kind it is, including a business unit or a market study, and RECON frames the research around it.
Can several people work on the same project?
On the Team plan, up to 5 members share projects, with roles, task assignment and mentions.
How current is the competitor research?
On Pro and Team, RECON researches your verified competitors every week, and on demand whenever you ask. Every finding shows its source.
What does it cost?
Free on one project with no card. Starter is $49 a month, Pro is $99 a month with a 14-day free trial, and Team is $199 a month for up to 5 people. Plans are monthly and can be cancelled any time.
Make your next call with the full picture.
Free on 1 project with no card, or try Pro free for 14 days. Set up your first project in a few minutes. Your first briefing is waiting when you open the dashboard.