For founders
Know the market before you commit capital, hiring and time
Start from your website. RECON drafts your competitors, customers and market size with sources you can check, then keeps the picture current while you build, sell and raise.
Free plan available, no card required.
The problem
Where founder research breaks down
A spreadsheet that is stale by next quarter
Competitor research is done once, before launch, and never revisited. By the time you raise, a competitor has changed its pricing or entered your region.
Numbers you cannot defend
A market size without a source does not survive the first investor question.
A plan, model and deck that disagree
Each document is written separately, so the customer in the deck is not the customer in the plan.
What you get
Everything a founder needs to understand the market and act on it
Competitors with sources
Direct, indirect and substitute competitors. On Pro, RECON researches up to 10 of them every week: funding, pricing, headcount and recent activity, each cited.
Market size you can explain
A TAM calculator and pricing benchmarks from named industry reports, every figure cited to its source.
Customers and segments
Customer personas built on jobs to be done, and segments ranked by priority.
Plan, model and pitch from one record
Business plans, GTM strategies, pitch decks and a financial model with scenarios, all written from the same project data.
Fundraising tools
An investor CRM, a directory of regional investors, and a valuation estimator.
A briefing each day, a review each week
What changed and what needs you, each day you open it. On Pro, the Analyst reviews your position every Monday.
How it works
Set it up once. It keeps working.
Start from your website
Paste your URL and RECON drafts your setup from it, each fact with the sentence it came from. Or describe it yourself. Then review the competitors, customer personas and segments it drafts. Keep what fits, drop what doesn't.
RECON researches the competitors you track
On Pro, RECON researches your verified competitors every week, and on demand whenever you ask: funding, pricing, headcount and recent activity, each with the source it came from.
A fresh briefing each day you open it
What changed in your project, the decision or task that needs you now, and the one thing worth your attention this week. Built the first time you open it each day, and readable in under two minutes.
An analyst review every Monday
The Analyst reviews your position and writes three to five observations. Each one carries the evidence behind it, what it means for you, and a recommended action you can turn into a task with one click.
Pricing
Start free, upgrade when you go to market
The Free plan covers one project with no card. Starter at $49 a month adds the business plan and GTM strategy. Pro at $99 a month adds weekly competitor research, the Analyst review and 3 projects, and can be tried free for 14 days.
FAQ
Common questions
Do I need a finished product to use it?
No. You can start at the idea stage. Describe the idea or paste a website, and RECON drafts the market, competitors and customers for you to review.
Where do the numbers come from?
Competitor research uses AI research across public sources, and every finding carries its citation. Benchmarks come from named industry reports. When RECON does not have enough information, it says so.
Can I use it to prepare a fundraise?
Yes. Write the pitch deck, financial model and executive summary from the same project record, track investors in the CRM, and find regional investors in the directory.
What does it cost?
Free on one project with no card. Starter is $49 a month, Pro is $99 a month with a 14-day free trial, and Team is $199 a month for up to 5 people. Plans are monthly and can be cancelled any time.
Make your next call with the full picture.
Free on 1 project with no card, or try Pro free for 14 days. Set up your first project in a few minutes. Your first briefing is waiting when you open the dashboard.