About RECON
Consulting-grade market work, open to everyone
RECON is built by Innavera, a consulting, AI and venture building firm. We took what we learned across 15+ years of combined experience and 100+ projects in strategy, go-to-market, investment and startups, and turned it into an application anyone can use, at a fraction of what the same work costs from a consultancy.
- Years of combined experience
- 15+
- Projects delivered
- 100+
- Ventures built
- 11
- Countries served
- 9+
Where it comes from
From client engagements to software
Innavera is a hybrid of a consulting firm, a technology partner and a venture studio. It works with governments, corporations and startups across North America, Europe, the Middle East and Africa, from offices in Toronto and Dubai. Its work spans business strategy, go-to-market and market expansion, strategic investments and M&A advisory, and a venture studio that has built 11 companies, RECON among them.
Across very different clients, the same questions kept coming back. How big is this market? Who are we really up against? Who is the customer, and what will they pay? Does the plan still hold now that something has changed? The work behind the answers repeated too: research the market, structure it, model it, write it up, and come back to it when the facts move.
Consulting answers those questions well, but it is priced for organisations that can pay for weeks of a team's time, and what it delivers is a snapshot. The founder with an idea, the product lead entering a new segment, and the investor with a first call next week usually go without.
So we turned the method into software. RECON is how we do the work, built so that anyone can do it themselves.
Visit InnaveraWhat we built in
Four practices, one application
Strategy
Lean canvas, positioning, and scenario planning with trigger conditions. A decision log with review dates, so a decision comes back when new evidence arrives.
Go-to-market
Customer personas built on jobs to be done, segments ranked by priority, pricing benchmarks, a GTM strategy and a 90-day marketing calendar drafted from it.
Investment and M&A
Research a target or a sector with cited sources, size its market, map its competitors, compare build, buy and partner scenarios, and estimate a valuation.
Startups
Business plans, financial models with scenarios, pitch materials, an investor CRM and a regional investor directory, all written from one project record.
A fraction of the cost
The same questions, without the engagement fee
A single market study from a consultancy is commonly priced in the thousands of dollars and takes weeks to deliver. RECON starts free, and paid plans start at $49 a month.
A typical consulting engagement
- Priced for weeks of a team's time
- Delivered as a report at the end
- Starts going out of date when the market moves
- An update is a new engagement
With RECON
- Free plan on one project, no card needed
- Paid plans from $49 a month, Pro at $99
- Kept in one place and reviewed with you every week
- Monthly plans you can cancel any time
RECON does not replace judgment. It does the research and the structure, so your time goes into the decision.
What RECON gives you
Market intelligence you can act on
Sources you can check
Every finding carries its citation. When there is not enough information, RECON says so instead of guessing.
One project record
Documents, briefings and the Analyst read from the same record. Change your target customer once and every output that depends on it follows.
Decisions that come back
Log a decision with a review date. When a competitor signal touches it, RECON asks whether it still holds.
Any market, four languages
Works in English, Arabic, French and Spanish, for any market, with MENA-specific data such as a directory of regional investors.
Who it is for
Built for the people making the call
Founders committing capital and time to a market. Product and strategy teams entering a new segment or geography. Corporate development and M&A teams evaluating a target, or preparing to be acquired. Investors screening a sector before the first call and through diligence.
Talk to us
Questions about RECON, a partnership, or a larger engagement with the Innavera team? We read every message.
Make your next call with the full picture.
Set up your first project in a few minutes. Your first briefing is waiting when you open the dashboard.